With 2019 just around the corner, now is the time for insurance agents and brokers to review their 2018 results.
Did your marketing technology provide value to your customers and increase your bottom line?
Which digital marketing campaigns were the most successful?
Answering these questions will help you determine how to invest your marketing resources in 2019.
Today’s post shares 3 insurance marketing trends you should consider implementing in 2019.
1. SEO Still Matters
Search Engine Optimization (SEO) is one of the most constantly updating aspects of digital marketing and it is critical to growing and maintaining strong search engine ranking results to help you acquire more traffic organically. SEO is critical, not easy, and there are many steps to implementing SEO for insurance agents.
SEO has been included in the marketing trends in the insurance industry for 2019 for two specific matters:
Voice Search
According to ComScore, almost 50 percent of all searches will be conducted via voice search by 2020.
Due to the growing usage of voice search, Google along with other search engines have started factoring it into the algorithms they use. Mobile optimization plays a critical role when it comes to voice search and such searches typically happen on mobile devices.
It will therefore be important to reconsider your keywords when you optimize your website and content for mobile since voice search uses more humanized phrasing with questions being the key form of interaction.
Quality Content
It is very important to ensure that your web pages have quality content. With this regard, the creation of meaningful content is not just about filling your page with the 3 most important keywords, but it is also about providing relevant context to them. The great thing about creating curated content is that other sources will link to it, which is referred to as backlinking and also helps improve your search ranking.
2. Blogs Are Essential to the Creation of Content
If your plan is to grow from an insurance agency to a widespread resource when it comes to insurance, prove your authority on business-specific issues and build trust. A blog is the best way for you to do this.
Blogs are essential to the creation of content and have thus earned a spot on the 2019 insurance marketing trends. You can write about what you know best, but don’t forget that selling your services is not the objective.
Consumers research services and products online, and it is essential to stay on top of the latest trends in the insurance industry for continued engagement with the audience.
When you create content, you should always ask yourself how it is likely to create value for your audience rather than how it is likely to help you generate more sales. Avoid using traditional self-promotional videos, case studies, brochures, or sales pitch to a newer, disruptive way to ensure that your clients participate and give them exactly what they need.
3. Social Media is Not Just About Sharing
Today, just about all companies have social media profiles. However, participating in the social sphere is just as important as measuring and collecting data to guide decision making processes in the future.
It is smart and worthwhile to track, test, and implement your findings in future campaigns. Social media has earned a reputation for being an amazing tool, but it is generally not the fastest when it comes to landing leads. It takes time and requires quality content, and it is very important to maintain your presence.
Social media can distinctively to insurance brokers and agencies, be an excellent way to show a more human and caring side. For instance, social media can be used for implementing a more customized customer service, being more accessible to clients on LinkedIn and Facebook, and if somebody tweets you with a question, ensure that you answer it.
Over to You
There you have it, the 3 major insurance marketing trends that are growing in 2019.
With this info, insurance agents can review their marketing efforts in 2018 and make a solid strategy for next year.
So, which of these marketing trends will you implement for your insurance agency in 2019? Tell us in the comments below.
