Speed is quintessential for any website since customers is not going to stay on a website that takes forever to load and will most likely end up on one of your opponent’s sites. But how can you improve the speed of your website?
Checking The Speed
There are numerous tools at your disposal to assist with giving your website a much-needed boost. Google’s PageSpeed Insights tools are one of the most basic free tools to consider. Enter your URL into the search bar and you’ll obtain a heap of useful information. One of the emphasized metrics is your website’s Lighthouse score, a digit from 0 to 100 providing a general idea of your webpage’s speed. Your goal should be to get as close to 100 as possible, however anything over 90 is optimal. Google can also offer more comprehensive data, including an “opportunities” section which comes in very handy, giving hints on where improvements can be made.
When your website is taking long to load, keep tabs on what is taking the longest. In many cases, images are the issue. Locating the appropriate compression level can take off seconds and help you attain customers. It’s not necessary to use bulky uncompressed images on your web pages and blogs, however you shouldn’t overdo it which can result in grainy, blurry pictures. Using proper compression settings on the SVG or PNG images can make all the difference.
Undemanding Web Code
Considering Cloud Servers
An easy method to save on server costs is to utilize shared hosting, however this could impact your website speed. This means you will have to share a physical server’s reserves with others which can result in your own website’s performance suffering. Switching to cloud-based hosting, however, can give you more control, plus you’ll be using the near-infinite resources of the cloud to eliminate most of the speed obstacles of shared hosting. Switching hosting provider should not be a burden, however, it’s useful to use a business growth specialist when making the change.
Discarding The Trash
Review how many plugins your business website is using and if all of them is necessary. Every plugin that is added to a site can contribute to the loading time. If you have too many, it can adversely impact the user experience, which means potential customers is driven away. Worse yet, outdated and unsupported plugins could be more susceptible to cyberattacks. It’s often necessary to substitute plugins with manual code, however you’ll require web development expertise to do so. Also ensure the website is audited for broken links which never leaves a good impression on visitors and is a waste of resources. The same applies to outdated links and content.