Search Engine Optimization, or SEO, is essential to the success of any online business. Any webmaster, content writer, or blog owner needs to understand how this marketing tool works and how to use it to increase great quality traffic.
SEO follows a set of rules for optimizing your website so that you will show up higher on the search results of search engines like Google and Bing. Not only can you use it to enhance your site’s visibility, but it can also help make it more user-friendly, fast, and easy to navigate.
To help you get to grips with this vital aspect of digital marketing, we’ll cover the five rules and provide you with a straightforward framework for how to improve your SEO.
Publish Relevant Content
There is no substitute for great human content. Ensuring that your writing is high quality is essential to increasing your traffic and establishing authority and relevance. Learn to include SEO keywords into your web writing in a natural way.
Keywords are central to SEO; you need to conduct ample research to identify and target specific phrases or queries that your potential visitors might search for to reach your page.
In the case of this article, for example, the key phrase could be any of the following:
- Tips for improving SEO
- How to increase site traffic
- How do I improve SEO?
- Search Engine Optimization
It isn’t simple for a webpage to achieve search engine rankings for multiple keyword phrases unless the phrases are similar. If you want to rank for various keyword phrases, make a separate page for each one that you are targeting.
You can place the keyword phrase (or part of it) in your URL, page title, and headings/subheadings. Be careful not to overpack your page with keywords. This bad practice is called “keyword stuffing,” and Google is not a fan.
As we mentioned earlier, be natural. The best websites are designed for the user, not for the search engine.
Regularly updated content is central to excellent SEO and is viewed as one of the best indicators of relevance. You’ll want to keep your content fresh. Each time you update, make sure that you conduct a fair share of keyword research since the search trends are always evolving.
Don’t Forget About Metadata
Metadata provides information about key aspects of the data on your site. When you’re designing your website, you’ll notice that each page contains a space between the <head> tags, this is where you will add in the details.
Description metadata is the textual indicator that the browser uses in your page search return. It essentially is your site’s window display. You want this to be concise, unique, and appealing to attract visitors who stumble upon your page.
A meta description typically includes about two full sentences. Search engines might choose not to use what you have written, but it’s best to offer the option.
Creating relevant links within the text will establish more credibility for your site. Try not to make the link look forced. A good rule of thumb is to include them after a quote or a reference. For example:
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Instead of adding links anchored in the text, “click here” or “visit this page,” it can also be helpful to write out the name or a description of the destination.
Alt-Tags For Visual and Video
Always describe your visual media content, such as photos and images, using alt-tags. These allow search engines to locate your page. This is essential, especially for users who have text-only browsers or screen readers, they help describe what is going on in the content.
If you’re looking to improve your SEO for your eCommerce store, blog, or another content-driven website, keep a look at how you’re ranking and if you’re attracting optimal traffic. Make sure that you have followed the above five steps, and continue to update your content regularly.
Just remember, the most important thing is the user-friendliness of your content. You want it to feel human, sound natural, and get to the point.