‘Engagement’, in the world of competitive business that is the buzz word which defines brand equity of any business. Whether you are embarking on an online or an offline campaign you’d always measure your success based on the engagement users have with your brand.
While you may have heard and read about several strategies that are used for boosting engagement on your website, we are sure you won’t find one better than polls. If you regularly keep watch on strategies being applied by different brands to boost user engagement the use of polls wouldn’t have escaped your eyes. Their use as a primary engagement tool is only finding increasing acceptance in the recent years.
Why Use Polls?
It is natural for this question to be doing the rounds of your mind when there are several digital marketing strategies that you can think about from SEO to PPC and Social Media Marketing. While all these strategies should be a part of your campaign they are all focused on increasing traffic to your website. But what about the casual surfer who comes to your website? How do you engage them? This is where polls work best as unlike a static page on your website full of information they offer something for the user to engage with. The user would be able to share his/her experience and develop the urge to come to your website again.
Create Inspiring Polls Using Poll Maker
If you have got your website designed by an agency you’d think that it requires knowledge of rocket science to have a poll on your website. Agencies often portray web development to be a far more complex job that it actually is. That’s a debate for another day but the fact is using an online poll maker you’d be able to create and publish a poll on your website in a matter of few minutes. You don’t need to hire an agency for that or have to scratch your head with codes or designing the poll. Make sure you have the right question and answers in your mind and the poll maker would allow you to generate HTML codes to be embedded on your website in real-time.
Boost Engagement and Go Beyond
If you thought polls help only in boosting user engagement on your website, you are work. It is only one of the many benefits polls offer. When you use a poll maker for conducting polls you also stand to benefit in many other ways. Here are some of the other benefits of publishing polls on your website –
- Brand Building –Since polls are engaging they allow you to build your brand faster and bigger.
- Lead Generation – Polls are one of the best ways to build new leads and follow them in quick time
- Customer Satisfaction – By asking customers for their feedback and opinion you can boost customer satisfaction levels.
What are you waiting for? Get started with an online poll maker today and boost engagement on your website apart from enjoying several other benefits.
Eric Jones is a seasoned marketer who has effectively used interactive content such as polls, quizzes, and surveys to promote brands and increase interaction between customers and businesses. He has been pursuing tailored campaigns that are targeted towards improving brand recognition, engagement, and sales. As an active blogger, he continuously writes about the use of new digital marketing techniques.