Help Search engines know what your site is about :-
If you want search engines to list your pages properly, it helps to spell out what’s in them. Googles Structures Data Markup Helper is designed to help your rewrite the HTML of your site with descriptive tags that search engines understand.
Login into Google Webmaster tool and Select the Other Resources Option > then select the Structured Data Markup Helper option
and Choose the type of content you have, type the pages URL and Click Start tagging.
Highlight the title of your page and a menu will appear. Select name and title will appear in the My data items column. Fill the rest by highlighting and labeling more of the content on your page. When you have finished, click Create HTML.
If there are any tags that can’t be highlighted, click “Add missing tags”.
Your site’s HTML will appear with changes highlited. The Microdata button lets you change the format of tags, but stick with microdata, as it’s recognized by all the decent search engines. Click Download to save the file.
Add these highlighted HTML in your page.
Find out more about these meta tags at http://schema.org
Also Check :- What People Search For – Most Popular Keywords
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