It’s no secret that e-commerce sales are increasing every day.
The number of consumers shopping online is growing tremendously, year in year out. The E-commerce industry growth rate is estimated to be 23%, year over year. It’s now up to the retailers to attract customers to their stores.
What do you do if you don’t have a budget to place ads? Does it mean you won’t attract good traffic to your store?
Absolutely not. While the growing numbers is a sweet thing, it’s hectic to get the attention you require to drive traffic and revenue considering the numerous online market places available to consumers.
However, you don’t need to spend much on ads to drive your organic traffic to your e-commerce store in 2020.
The aim here is to get the right traffic:
- People interested in your niche
- People who can subscribe to your mailing list
- People who will become customers
This is not easy to do – driving organic traffic to your e-commerce site. In this article, we’re going to explore effective ways you can use to drive organic traffic to your e-commerce store in 2020.
Work with Influencers
Up to 90% of marketers hope to launch a marketing campaign with influencers. This statistic is vital as it shows just how much influencers have become strategic in driving traffic to websites these days. Influencers are important because they give you a competitive advantage.
Working with influencers shows that you are legitimate and authoritative, and this scores you points in the world of SEO.
As such, you should have meaningful connections to individuals who are relevant and trusted in your e-commerce community. You should connect with the most sought after journalists, sites, and forums and be useful to them as well.
You can start by connecting with them by doing round-up posts that showcase their expertise. The influencers also share these posts with their audiences which creates a chance for more visibility.
You will need to utilize topics and keywords that your brand should rank for to get results.
Referral Marketing
Approximately 81% of consumers say that their buying decision has been influenced by recommendations from friends or a family member.
Referral marketing has worked even when marketers used traditional marketing methods. Someone can simply like a product or service and tell someone about it. The only difference is that all the action takes place online.
You can get your e-commerce website in the mix by having a referral program. Alternatively, you could choose to include reviews and recommendations on your site, enabling your customers to recommend the brand to other people.
While you may have to do some heavy work on the front end, the benefits are visible. Statistics show that there are up to 2.4 billion brand conversations that happen every day in the United States. Even if your product is new, up to 77% of consumers are likely to buy if the product was recommended.
A good example of how referral programs can work for companies is Dropbox. In 15 months, they were able to grow their user base to 4 million from a mere 100,000.
Start Blogging
Your e-commerce website should not just be a sea of product descriptions. Add some life to it by putting up content for your followers to read.
Imagine this:
Every new post that you write means one more indexing for your e-commerce website, no matter how small you may think you are. Statistics show that small businesses stand to gain 126% more in lead generation and 97% more linked indexes if they have a blog.
Simply put, every blog post you put up allows you to not only drive organic traffic to your website but improve your SEO ranking. You need to publish SEO optimized and informative content.
Upsell
Upselling is a potent tool that every e-commerce website owner should be using.
While it may look like a delicate ground to step on, upselling has numerous benefits. For instance, it will help you build a better, deeper relationship with your customers. When you upsell to a consumer, you are presenting to them a win situation that is meant to deliver better value for them.
Also, you increase your value because you are 60-70% more likely to upsell to an existing customer, and there is also a 5-20% chance for selling to a new customer.
Upselling, therefore, creates a win-win situation for the website and consumer.
Go Mobile
Optimizing your site for mobile users may be one of the decisions you should make this year because up to 60% of people who use mobile gadgets have bought a product online.
There are many ways through which you can ensure that your mobile site is friendly for its users, including utilizing the Google Mobile Test tool. If your website is mobile-friendly, the tool will show.
Also, take advantage of your mobile audience by making the checkout a seamless and intuitive process.
A top navigation menu is also key for easy use and navigation, which will help you generate more sales for your e-commerce website.
