Google’s ever-changing algorithms make ranking high in the search engine difficult and time-consuming. However, it’s vital to grow your business and expand your brand’s presence online. Fortunately, there are always new tips and tools to help increase your rankings in search engines.
It’s critical that you keep up with updates and trends to raise the awareness of your brand online. Here are five SEO tips to help you crush your 2019 internet ranking goals.
1. Start with the Basics
This first step may seem obvious, but it’s surprising how few businesses start here. Review your current strategy because you can’t understand where you are going if you don’t know where you’ve been. What worked well and what needs to improve in 2019?
One crucial element is to create a documented strategy for content marketing. According to a recent Content Marketing Institute report, only 39 percent of B2B marketers actual have such a strategy. Without a documented plan, you have no way to prove how valuable overall content is to your company. You certainly can’t improve on 2018’s approach if it’s not documented.
Another basic element to start with is to perform an audit on your website. An audit helps you prioritize your SEO actions to save you time, and we all know how valuable time is to a business. A performance analysis through Google Search Console will also help you find what keywords drove traffic to your website in 2018.
2. Optimize Your Headings and Titles
This tip is another simple way to boost your rankings with Google. Ensure that your web pages are targeting the correct keywords. Since the title holds the most significant weight in SEO, it’s critical that the keyword is part of it. Placing the keyword as close to the beginning of the title as possible is essential.
The next critical spot for keywords is the headings. The H1 needs to come first on the page since it’s the most important heading. While usually, it’s the same as the title, it doesn’t have to be.
Make sure that you optimize your meta descriptions, too. Use those descriptions to encourage visitors to click your link instead of someone else’s. Include your keyword here as well since you lower the chances of your meta description showing up if you don’t.
3. Evergreen Content
In-depth and authentic content on topics that never grow out of style is vital to increase and sustain web traffic to your site. Comprehensive and relevant articles that help your customers with their problems keeps your audience engaged. A blog with consistent, useful posts illustrates to Google that you have an active website.
Content over 2,000 words helps you include everything that someone searching on Google wants to know on a given topic. Longer content continually outranks shorter articles. You can improve existing content that targets a specific keyword instead of writing another article on the same subject. You risk keyword cannibalization if you have too many pages competing for the exact same keyword.
4. Voice Search
Voice recognition software and AI Assistants are now essential elements of searching online. Voice search allows people to find instant results for a search and is very convenient for people on the go. Google Assistant and Siri established it as a practical search option and expanded its functionality to automating tasks.
Voice search will become more widespread in the future. When thinking of voice search for your SEO strategy, increase your focus on long-tail keywords and exact terms for generating more web traffic to your site.
5. Content Distribution Tactics
Distributing your content is an essential factor in your marketing strategy. If you can’t get your content to your audience, it’s useless. In 2019, content distribution is changing. As a result, it’s encouraging marketers to invest more time in finding the right strategies to deliver their content to their audience.
Analyze your data and the habits of your audience to find the best channels to distribute content to. Here are some questions to think about:
- Which of these channels is performing the best?
- What is the ideal time to access your target audience?
- What is the best frequency to promote content?
- What devices des your audience use to consume content?
If you’re a little leery about planning your own SEO strategy, consider hiring Hook Agency to help with all of your SEO and web design needs. Outsourcing that task frees you up to focus on other aspects of your business.