Whether you’re building a personal website or one for your business, you’re likely wondering how you can improve your SEO. Implementing proper SEO practices can lead to your site ranking better on search engines, which generally results in more people finding and viewing your site.
A major component in SEO is content, and it can affect your rankings. Here are a few SEO tips that can help you produce better content.
Consistent and fresh posting
Consistent and fresh content is essential to ranking higher on search engines. According to HubSpot, “You have a 434% higher chance of being ranked highly on search engines if you feature a blog as part of your website.”
Not only will freshness help you rank higher on search rankings, but your customers and followers will appreciate it, as well, because visitors value new content. They like to stay informed and updated on certain topics, and your business can deliver that value with a consistent and updated blog.
This might sound like a no-brainer, but well-written content will stand out among the competition and help your website rank better. While quality content is subjective, according to Forbes, “In the course of Google’s search quality raters document, one of its biggest emphases is on the collection of markers it abbreviates as “E-A-T” qualities, or qualities that demonstrate expertise, authoritativeness, and trustworthiness.”
Expertise, authoritativeness, and trustworthiness are aspects of quality content, which is still a little vague, but Google at least tells people what guidelines they’re looking for.
Ranking higher or not, engaging content can keep your audience informed and entertained as they come back for more and more.
Headlines and keywords
One way to achieve seo optimized content is through headlines and keyword placement.
Relevant and rich keywords throughout your content can help you rank better because these keywords tell search engines what you’re writing about. They also allow people to search for certain keywords and be directed to your site because your articles will have those keywords.
However, dumping too many keywords in your content can backfire and hurt your ranking, which is why you should use keywords naturally and sparingly.
Using keywords in your headlines can have the same effect. Of course, the titles of articles are what show up prominently in search results (as does other metadata such as the description). A good headline will not only rank higher, but people will be more likely to click on it if it’s exactly what they’re looking for. That’s why, although creative, vague yet clever headlines might not rank that well for every website.
Natural link building
Linking to other articles (even if they’re not your own) can add value to your articles, leading to a boost in SEO.
This approach adds relevance and value to your articles and readers because you’re linking to authoritative websites that are considered experts on the topics you’re writing about.
Also, if your articles provide value, then other websites will link to them, which can also increase your SEO.
Having a mobile-friendly website is essential in this day and age since so many people are receiving and looking at content on their phones.
According to Statista, “In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones, up from 50.3 percent in the previous year.”
If the page speed is slow, the site looks clunky, etc., then your ranking could take a hit and people will simply not go to your website anymore.
User experience is essential because your audience has so many different websites to choose from.
You have plenty of ways to improve your SEO, and the five tips above will lead to better content on your website.