The Do’s And Don’ts of SEO in 2018
It is an undeniable fact that SEO has changed over the past few years and the algorithms are now quite sophisticated which is a good thing because now there are less chances of the spammy and weak content websites to rank high on the Google search engine. Now, if you are someone who wants to take the highest place on the search engine then first you need to play fair and provide outstanding and unique content to your visitors. Secondly, here are a few do’s and don’ts that can help you stay on top. So, folks, take notes of what we are about to tell you because this article can actually be very useful for you in the long run.
Do measure your performance using the analytics
Before you try to write the content for your site, make sure that you are using the keyword analytics tool and search for the keywords that can help you rank high. This tool can be pretty effective for you and your content too. Moreover, always go for those keywords that are not being used by your competitors, this way you will have a higher chance to win a higher place in the search engine rankings of Google.
Do hire professionals
There is nothing wrong in seeking a professionals help so don’t shy away from it and invest a bit in a good SEO company like Digitrio, such companies have marketing and advertising professionals that can take the SEO of your site to a whole another level. You see the things is that at times you aren’t getting a proper grip on the SEO subject and in such a situation you can definitely use some help to succeed in your business.
Do create relevant content
If you are going to put irrelevant content on your site then you are going to put your company in some great loss. So, whenever you are creating content for your site, make sure that it is relevant to your website. Also, make sure that your content is relevant to the needs of your customers. It’s pretty simple to understand that if you genuinely want to move up the rankings that you’ve got to provide interesting and relevant content to your readers.
Don’t copy external content
We’ve said this before, we’ll say this again that your content should be original no matter what. This is the number one rule of SEO that if you want to come on top of the search engine rankings then you need to make sure that there isn’t anything copied in your content. Be creative and generate your own content that speaks for your business. Copying the content from external sources can actually put your website in some serious trouble.
Don’t overuse the keywords
Using target keywords is what you must do but you don’t have to stuff your content with keywords because that way your content will look all spammy and Google can now easily detect spammy content. All of this can seriously result in lower ranking because the search engines can now find out if you are using repetitive content. So, never overuse the keywords.
Don’t try and cheat the system
SEO is now way smarter than you can ever imagine so never try different cheating tactics to rank high on the engines. Using hidden links and buying backlinks, all of these techniques are now old and Google can detect this within seconds so make sure that you aren’t trying to make a fool out of Google or else you will get your site blocked which is something no one wants.
These are a few do’s and don’ts of SEO so make sure you follow all the tips we gave. Just be true to your job and stay constant with your efforts and we assure you that soon you’ll see the results for yourself.