With the very versatile technology and changing times, it comes to a point in your SEO course to that you require to upgrade the tools you use for your SEO efforts, which is why the Rank tracker pro is very much recommended for every site owner.
It has already been determined that successful SEO demands the use of structured targeted keywords to increase visibility and boost the ranking of a site on search engines. While the practice of SEO for your site, you must have come across the term keyword stuffing.
What really is keyword stuffing?
Keyword stuffing can be explained as a situation where a page on a site is overpopulated with keywords in an attempt to increase ranking on search engines. It is simply keyword density gone wrong.
On the other hand, keyword density constitutes the percentage value of the overall number of times primary keywords appear on a site’s page in comparison to the total amount of words on the entire page.
With this understanding, it is important that every website owner be careful with the use of keywords, and here are a couple of tips on how to keep your keyword density optimal in SEO:
Be relevant
The danger of identifying popular keywords is that users use them irrelevantly in their content. Cautiously select keywords that are relevant to your brand, industry as well as the topic you are writing on.
Use keywords to form sentences and phrases that make sense and are relevant within the entire piece of content, but also within the paragraph framework.
Avoid unnaturally repeating keyword phrases
Repetition is seemingly a common trait among website owners where one piece of content can have a lot of repeated keyword phrases.
Not to question the effectiveness of the strategic use of keyword phrases on your content, but if you repeat them unnaturally, you are likely to chock your content with keywords, achieving an unbalanced keyword density.
Limit your use of keywords
While it can be tempting to flock your content and site pages with keywords, you need to limit your use of keywords. Although targeted keywords increase your chances of ranking high on search engines, studies show that the highest ranking pages use fewer keywords than the pages on subsequent SERP.
At most, use up to 10 keywords within a piece of content and that will make just the right keyword density.
Focus on long-tail keywords
Long-tail keywords are a great alternative for short and single-word keywords that can easily be monotonous.
Long-tail keywords are easy to incorporate in sentences and are more specific in clearly passing across a point. Use these keywords to clear up homographs and be descriptive with your statements, so that you better capture the intent of the searchers more than just their wording.
Strategically use your keywords
As you work to determine how many keywords to use on your content appropriate to achieve an optimal keyword density, be sure you strategically use your keywords by identifying prime spots on your site for keywords, to achieve the most out of them, that is:
- Add in your primary keywords on your page’s URL for the sake of search engines more as well as audiences.
- Use your keyword phrase on your title, as this is the first text-based content your audience see before they can keep reading your content.
- Optimize your images with keywords for the description, image title, caption and Alt text.
- Add keywords in your meta descriptions since, on SERP, the meta description plays part in luring audiences to click on your site.
Write for your target audience rather than search engines
Trying so hard to understand the operational algorithm for search engines so that you can get your SEO efforts right is an extra burden you do not need.
Remember to create content for your audience, knowing that they determine how you perform on search engines. Ensure your keywords are not just randomly picked simply because they are highly used on search engines, rather, determine keywords that address the needs of your target audience, more specifically on intent over wordings.
Sometimes your audience cannot properly put to words what their intended searches are, but if you understand who you are writing for, it is easier to pick and use keywords that will provide the solution your audience is looking for.
Although it is not cast on a stone the number of keywords to use on your content or even the ideal keyword density every site should conform to, there is need to follow through with these tips, closely to ensure that keyword stuffing is avoided at all costs.
