Sometimes it is a lot better to know what you should avoid, instead of knowing what you should be looking for. Here are some top mistakes to prevent when it comes to selecting an SEO company:
Being Fooled By Unrealistic SEO Presentations
Many business owners fall for shiny sales pitches, which is often unrealistic. If a digital marketing company presents you with flawless, high-tech marketing presentations that may seem to be too good to be true, they usually are.
Being Caught By “Secret Ingredient” Pitches
There simply is no secret ingredient when it comes to SEO, only foolproof strategies that you can implement in order to succeed. Some companies have professionally trained teams and loads of experience that separates them from amateurs, and that is what you should be going for. A company that has proven success records.
Choosing An Agency Which Is Too Cheap
When it comes to service, you usually pay for what you’re getting. When something comes at a too cheap price tag, the results are generally sub-standard.
Selecting A Local SEO Expert Just For The Sake Of Choosing Local
One of the best advantages about SEO is that it can be done from wherever; therefore, you don’t necessarily have to go local. In the same sentence, also don’t sign up with foreign SEO companies unless you have a target market in the country itself.
Not Doing The Research
By not doing adequate research through examining case studies and visit website or reading online reviews, you can end up being stuck with the wrong agency.
How to find the right SEO professional for your requirements?
An SEO affiliation is long-term; therefore, you require a company that is exceptional at what they’re doing. Avoid agencies that promise any of the following:
- Doubled traffic
- Instant leads
- Overnight rankings
- An X total of backlinks
- Search engine proposals
- Any type of ROI predictions
If they are unable to deliver on such promises, you’ll only end up being the one left with regret.
Warnings Of Black Hat SEO
Black hat SEO refers to questionable SEO practices that are purposefully trying to hack the system. Google penalizes websites that utilize black-hat methods, and the damage caused can take years to recover from. It just isn’t worth it.
Sure indications of black hat SEO strategies can include:
- Purchasing a substantial amount of links from random, undesirable websites.
- Using a PC program in generating hundreds of pages with poor content.
- Utilizing scraped or duplicate content.
- Submitting false press releases to spam links.
If you have never used black hat SEO strategies for your site, refrain from doing so now. It is always best practice to work with a reputable SEO company that can get you the results you are after by using foolproof SEO tactics without risking Google penalties. A helpful tip is to not do business with any companies that insist on keeping copyrights to any of the metadata they produce, edit or analyze for your business. If they have rights assigned to it, you can be legally barred from using it once you decide to cancel your contract with them.