The world of digital marketing is one that many businesses wade their way into with increasing regularity as the internet becomes the most convenient destination within which to engage with audiences. However, with such a rampant abundance of choice in regards to which digital road you take, how are you supposed to know which is going to be right for you?
Some market analysis might help you to reach your answer, but at the same time, there’s no need to limit yourself to one singular option when so many of these can provide you with unique solutions. There are so many audiences out there, why focus on just one?
Email and SMS
The marketing methods that revolve around using email or SMS might seem somewhat outdated to you, especially given the advent of means such as social media and the enormous amount of utility that it provides. However, these older two methods still provide a wealth of options and marketing potential that might remain untapped by sticking exclusively to social media. Having audience members who subscribe for updates can allow you to regularly use emails and newsletters to brief them of everything happening with your business, acting as a regular reminder of what you can offer them.
In regards to SMS marketing, platforms like Tatango.com can allow you to host fundraising campaigns that can immediately connect you with your audience members, making helping towards your goal a convenient and easy process for them.
Social Media
There is a high chance that you’re already using social media marketing in some shape or form, and it might have been the first form of marketing that you made sure to establish yourself on. However, it could also be that you’re not making the most of what social media has to offer as a marketing tool. Using it to search for communities that are closely linked to your local area or services might help you to tap into new audiences. You could use your pages to host competitions, can rally up enthusiasm from your user base, and get your relevant pages shared throughout wider circles. Additionally, getting involved with collaborations or sponsorships can help fans of your collaborative partner to quickly find you on your social media platforms in the wake of the campaign.
Banner Ads and Video Marketing
On some level, even without reading a description, you likely have a good idea of what banner ads are, simply due to how widespread their presence is throughout the online world. Many sites have them, and as a result, many different businesses take advantage of them. While some of these banners will come in the form of a video that auto plays, you might prefer to take the route of a more static image, as it is cheaper to make and might be less intrusive for a prospective customer’s browsing experience while still leaving an impression.
That being said, there are advantages to video marketing as well, especially with the plethora of platforms for you to debut your content on.
