E-commerce is growing at a rather impressive rate. Online platforms host a wide array of undertakings. That goes from fantastic online casinos like https://www.13wins.comto educational platforms. All these businesses have one thing in common: they are loved for their convenience. As access to digital platforms increases, so does the number of online companies. The most incredible part is that it is not only the e-commerce businesses get to benefit from this. Businesses with physical stores have also gone online after finding out that it is a gold mine for clients.
As such, they have embarked on the SEO journey to make their businesses stand out. What are the strategies that these businesses employ?
- Creating quality content
Content is king. If you want to win in SEO, you have to provide value to the audience. That is by creating quality content. There is much more to this than ensuring that your write-up is error free. If your content is not relevant, it won’t be of much use to the visitors. Quality content consists of relevant keywords that answer the questions of the audience. More so, you need to incorporate visuals to make it more appealing. To keep the visitors coming back for more, you also need to make it enjoyable.
- Having a good web design
Poor web design will do the opposite of drawing people to your brand. No one wants to interact with a web interface that puts them at their wit’s ends. At this point, you need to work with an experienced web developer who will create a website that meets your business needs. The more user-friendly your site is, the more the visitors will be compelled to stick around.
- Use social media marketing
Look around. You will notice that any successful business that is operating online has a social media presence. It is not just for the sake of being there. Social media platforms have been instrumental in creating brand awareness and also engaging customers. For your business or brand to grow, the customers need to identify with you.
It is therefore essential to build a relationship with them even to foster loyalty. This way they will become your ambassadors. Social media platforms will grow your audience in unexpected ways.
- Link building
If you are looking to increase your traffic and generate more leads, you need to start link building. Backlinks have for a long time played a significant role in this. How do you go about it? It is pretty simple. You can start by guest posting. Go on a hunt for authority websites that belongs to your niche and create content for them. The remuneration does not need to be monetary. You can just drop your link at the end of your content. You will be impressed by how much it will lure traffic to your site.
- Optimize your website for mobile
About sixty percent of the search queries on Google originate from mobile devices. That is smartphones, tablets and so on. The remaining percentage is usually from desktops. What does that tell you? The world is going mobile. You can also attest to this. If you want to buy something, the first thing you will do is check for the item on Google and check out the businesses that offer the specific product or service. If you are on top of the results, you get a click.
You, however, need to note that if a consumer using a smartphone clicks on your site and finds that he or she cannot interact with it, they will exit your page and go to the next one. That means that your bounce rate will increase and hurt your SEO.
It is for this reason that you need to be mindful of your visitors and provide for them a mobile friendly website. It will get you more visitors, higher dwell time and also more shares.
SEO needs hard work. Provided you are consistent with the tips above; you will see results. You also need to regularly carry out SEO audits and assess whether or not your efforts are paying off. Luckily for you, there are plenty of tools in the market that you could use for that.