Creativity and the use of innovative tools are cornerstones to success for eCommerce businesses. In a competitive online marketplace, merchants rely on the Shopify Plus platform to provide the robust featured needed to create a secure and interactive eCommerce site. Discover how ReCharge subscription services help an online merchant boost brand reputation and profits through the savvy creation of a viable subscription model.
One and Done
An eCommerce store providing a coveted product at a competitive price attracts the initial attention of buyers. Offering a subscription keeps consumers coming back for more. Instead of trying to lure customers to return to the site, a merchant gains a loyal buyer in just one visit. Companies save money on marketing while they give customers what they want when they want it. It’s a winning combination for businesses and consumers.
Provide a Higher Level of Convenience
ReCharge subscription services help businesses on the Shopify Plus platform give customers a higher level of convenience. In a fast-paced world where multi-tasking is the norm, people are looking for ways to save time and effort. Subscribing to their favorite products and services means consumers don’t have to visit the site and place an order when they need something. The order arrives automatically and on-schedule without lifting a finger.
Never Run Out
Life is busy, and people regularly forget things on their to-do lists. As a result, they may run out of items they need. Reaching for an empty container is disappointing and frustrating. Consumers are faced with visiting a store in-person or placing a online rush order for an extra fee. A subscription ensures people never run out of something they depend on for their daily comfort.
Establish a Relationship
With all these benefits to the consumer in mind, how do Recharge subscription services help eCommerce businesses? Profitability begins with the ability to establish long-term relationships with customers built on trust. When a consumer subscribes to receive a product or service, they establish an ongoing relationship with a company. Use this robust and flexible platform to offer exclusive deals and discounts to long-term customers, helping to sell this important relationship.
Give Them What They Want
While consumers appreciate reliability and consistency, sometimes they want to make a change. They may longer use what a company offers, or they might want to try something new. With ReCharge, it is easy for customers to edit, delete or add to their subscriptions. A hassle-free experience keeps consumers coming back for more – and encourage them to recommend the service to their friends.
Create a Memory
When people get a package from the same company regularly, they instantly recognize the sender. Often they look for the item to arrive because they are waiting for it. Each time they see a company name and logo, it creates a lasting memory that becomes the foundation for effective branding. Customers who look forward to receiving a package recognize the sender – and remember the business when they need other related items.
Join Industry Leaders
The increasing popularity of subscription services proves this is what modern customers want from online merchants. From cosmetics and clothing to pet supplies and books, subscriptions enable consumers to get items on a recurring basis. With ReCharge subscription services, online companies can join the ranks of industry leaders who recognize the potential of this smart business model.
Businesses using the Shopify Plus platform already have an advantage over other online merchants. With ReCharge, companies can build a customized customer portal to provide the highest level of service through subscriptions. Savvy companies are building brands, increasing customer loyalty, and increasing profits by providing subscription serviced to their valued customers.