Are you tired of failing at building quality backlinks?
No matter where you go you run into Private Blog Networks.
Do Link Resellers promise you high quality links, only for you to land yourself in some shady Link Directory?
Are you worried about your site’s decreasing metrics?
At some point or the other, most brands have these thoughts. They are not wrong. Being such an effective SEO strategy, link building is often the most abused digital marketing strategy.
In this article, we will discuss briefly about link building. However, we will discuss in details about the top 7 ways to build quality backlinks in 2019.
White Hat SEO Link Building
White Hat SEO Link Building is one of the surest ways to help your website in the digital world. From being rewarded by Google, to building a steady base of followers, link building can guarantee it all. However, there is a difference between doing link building the right way, and doing it in the wrong fashion.
Google views quality backlinks as credible recommendations from authority sites. If done strategically link building also serves the dual purpose of
- Not only SEO metrics; but also
- Attracts targeted audiences.
However, the key is to build quality backlinks from reputed authority sites for it to matter. Let us now look at the top 7 tips for link building in 2019.
- Guest Posting on Authority Sites-
This is not the same as regular paid guest posting. This involves reaching out to industry authority sites and requesting them for guest posting. The first step is to create stellar content and add value to the publisher’s site.
If you do not have great content, no one is going to publish you. Guest posting on an authority site is crucial if you want to set yourself apart from the competition.
- Explore Quora and Reddit-
For the last couple of years, Quora and Redit have emerged as the top two link building destinations. By contributing to a thread about a topic, you can drive niche audiences back to your site.
For example, if you find an article about link building, you should comment on it. After the comment, you can add a link to your resource page at the end. People who want to know more, will click on the link and follow you.
- Invest in creating quality content-
I cannot emphasise this point hard enough. I have seen so many agencies and brands throw money to get things done. However, when you are dealing with the best publishers, money does not matter at all. Nobody wants Google to catch them, neither do they want to put their reputation on the line.
Here, your content will do the talking for you. The ideal way is to set up an in-house team of experts. If you cannot do that, hire a content writing agency to create the content for you. Also make sure to invest in onsite optimization which is definitely a top-ranking factor these days
- Pursue Broken Link Building-
The internet has millions of broken links. Broken link building is quite an advantageous proposition for both the advertiser and the publisher. By using a Broken Link Checker tool, you can identify the sites, which have incomplete or broken links.
You can approach the publisher to build those links free by giving him quality content. Most publishers agree to this simple barter, as no one wants to have 404 error pages on their sites.
- Avoid Link Resellers and Link Directories-
Everyone in the digital marketing industry will come across these two characters in their professional journeys. If you want your site to end up with lower metrics, or get de-indexed, you are welcome to work with them.
Every brand or digital marketing agency should stay away from link resellers and directories. They mean only trouble. They do not care about either the publisher or the advertiser. All they care about is the money.
- Hire a Successful Digital Marketing Agency-
White Hat quality link building takes time, effort and discipline. As a brand, you might not have all of them at your disposal. You can invest in a great digital marketing company that can offer you all the functions.
The best ones offer blogger outreach services, content writing services, social media marketing, and so on. Link building thrives if done in a digital eco-system. Hiring an agency will help you push strategies simultaneously for best results.
- Have Patience-
If you want to do things the right way, patience is a key virtue to have. You cannot afford to be impatient or expect results within a month. Quality link building is a time consuming process.
If you ask me about a time-period, I would say that if done right, you would start seeing results around the 6-month mark. No matter what you do, please do not abandon your strategy immediately.
Almost everyone in the digital marketing industry knows about the benefits of link building. However, half these people do not know about the right approach to link building. With Google being very active when black hat or grey hat link building is involved, brands and agencies need to be very careful.
If you do it right, you are a successful case study. If you do it wrong, you are still a successful case study!