It took the human race around 66 million years to reach nearly 8 billion individuals. It took Instagram less than 8 years to reach 1 billion users, half of which use the platform every day. These statistics reveal two essential things:
- If humanity were a social media channel, it would have been long extinct and forgotten (very much like MySpace).
- If you have a business profile on Instagram, NOW it’s the perfect time to grow your audience and gain more from your sales.
The best way to get a lot of followers on Instagram is to plan ahead and have a well-structured strategy. Read on to discover 10 bulletproof strategies to attract a huge following on Instagram and keep it loyal to your business!
Post something every day
When it comes to Instagram posting, there is no such thing as a cheat day! You need to post frequently and several times per day if needed. The more photos and videos you upload the more likes and followers you should be able to attract. It doesn’t mean that you have to flood the feed, but you cannot take vacation days from it either.
Use video posts wisely
Instagram has a rich offering of video features. You can use Instagram Stories, Live Streaming and even upload short videos that range from 3 to 60 seconds. Additionally, you can link your IGTV channel through video posts and redirect users to view longer clips that regard your business, your products and services. Instagram users are steadily making a transition from photographs to video content, and you need to get with the times!
Identify high-quality hashtags
A significant aspect of your visibility on Instagram depends on the hashtags that you use. If you want to attract more followers, you need to research and identify the hashtags that trend the most. Next, pick the ones that suit your purpose best and use them in your posts.
Mine for user-generated content
Many brands out there save time and resources on creating content by having their fans producing free, high-quality content for them. If you already have a significant audience, you can ask your admirers to come up with innovative ways of promoting your brand. Next, you share this user-generated content to build brand awareness and gain more followers.
Increase user collaborations
Instagram has opened the door for numerous professional services that enhance your experience on the platform and help you build your online visibility. One of these services is InstaGrowing and should be at the top of your list of collaborations. If you want to boost the number of followers, you will need to work with such experts in the field and use their skills to gain a larger, more loyal following.
Time your posts accordingly
If you look at the statistics that regard your user activity when visiting your profile, you can discover the busiest time of the day. Schedule your posts according to these markers to increase user engagement and attract new followers.
Make good use of analytics tools
Instagram provides plenty of useful analytics tools that you should use to increase the efficiency of your posts. With details about the users’ age, gender, and geographical location you can develop a more effective marketing campaign and reach potential new customers through each of your posts.
Engage followers effectively
One of the best ways to get a lot of follower on Instagram is to engage the users that you already have in your loyal audience. Ask them to share your posts on their profile or other social media accounts to reach a more significant number of people. This way, new followers may find their way to your profile even if they have never heard of your brand before.
Use contests and prizes
Post at least two contests per week, and offer small but exciting prizes. These contests can involve anything from generating content to answering a short quiz. Reward the winners with discount offers for your products and services.
Use multi-channel posting
Link your Instagram account to your other social media profiles on platforms like Facebook, Twitter, and Tumblr. This way, every time you post something on Insta, the photo or the video makes its way to the other channels as well. This strategy to attract new followers works best when you post high-quality content frequently.