The rise of social media has paved the way for more convenient and in some cases even cheaper online advertising platforms. Nowadays, businesses of all kinds, whether big or small, are applying social media marketing to reach a wider audience, as it increases the chances of getting potential customers. Besides that, social media is where most people are, and businesses want to make sure that their products, services, and brand presence are known and accessible to anyone, anywhere.
Successful advertising campaigns on social media must be carefully planned. However, mistakes can still happen along the way. These mistakes can sometimes cost a lot of money and time. Sometimes they also get you less motivated to keep going and try again despite the disappointing results. So, before jumping to your first major campaign, here are five must-avoid mistakes when advertising on social media.
- Ignoring the power of a social media marketing strategy
As previously mentioned, a successful social media ad campaign should be thoroughly planned. Yes, you get many likes from your ever-growing number of followers or fans. Maybe you receive a lot of inquiries about your products or services. You get a lot of visits (whether to your business’ website or Facebook business page, for example) daily. But what happens after that?
A great following is indeed a significant factor to your campaign’s success. But if you don’t have a strategy in place, your ads may become futile. You need to know your objectives, find out who your target audience is and what interests it, conceptualize marketing plans, and gather all the resources you want to use for your campaign before launching it.
- Failing to use social media platforms for specific ads
If you post a certain ad on the wrong platform, then the chances of success are low. All social media sites have their own requirements, and it’s essential to know all of them correctly and check in advance which kind of ad (as well as product or service) suites a specific social media advertising platform in particular. Once you know what types of ads you want to make, then it’s time to do your research to decide what platform is the best for that advertisement.
- Having no creativity
There is one common thing about most of the successful advertising campaigns on social media; all of them have creativity and uniqueness of some kind. They think outside of the box and use all sorts of creative ways to “Spice up” their campaigns. So, why not do the same? Do not limit yourself to words and photos. You can use infographics, posters, videos, or incorporate other suitable media platforms (such as Click2sell.co, for example). Explore different venues to reach out to your audience, and if possible, don’t use the same creative for all your campaigns, as it’s important to diversify.
- Not checking campaigns regularly
This one is a very typical mistake. Once a campaign converts successfully, we tend to lose interest in monitoring it from time to time. And that shouldn’t be the case. If you don’t regularly monitor your campaigns, you won’t be able to know whether they are performing well or not. You can’t just assume that a specific successful campaign will stay this way all the time. Things change. Tracking your live campaigns helps you understand how they perform and allows you to make necessary adjustments for your future social media campaigns.
Those are some of the most common must-avoid mistakes when advertising on social media, and knowing them is extremely important for every online marketer or an online business owner. But remember, success doesn’t happen within a day. You’ll still encounter mistakes. The best thing you can do is learn from them and be open to utilizing other tactics for your campaigns.